The 3 simple steps of creating a business website are:
Step 1 Select a Domain/Host
Step 2 Install CMS
Step 3 Set up your website
Let's elaborate on each step in detail
Step1: Select a Domain/Host
A good start leads to the best results hence it is essential to choose the best domain and hosting site for your website.
How to Choose a Domain?
A domain is the name and address of your business website.
Selecting procedure for a domain name differ for an established business and a start-up hence let's understand the way a business can choose a domain name.
a) For established businesses.
If you already have an established business name, you should go for the same domain name.
For example, if your established business name is Fashion Place, you should choose fashionplace.com as your domain.
Your domain .com represents a commercial site.
It often happens that you may not get your desired domain name as it has been already taken by someone.
In that case, you should try for other domain extensions that are called Top-Level Domain (TLDs) website suffixes like .org, .net, .in, .co, .biz...
There are over 280 TLDs used globally but .com (commercial) and .org (organization) are more frequently used.
You can also try to find out by changing the spellings of your domain name. For example, fashionpalace.com.
One more thing you can do is to find out the desired domain in a marketplace where many traders hold on to a few domain names and sell them to needy customers at a little high price.
Sedo is one of the domain marketplaces.
b) For start-ups
It is easy to find out and choose a domain name as compared to an established business.
But it requires planning before selecting the domain name. You should think and analyse the following things as well as some more things that may come to your mind.
1) What are the words more frequently used in your business?
You have to select from the words that relate to your business thus the viewers correlate with your business.
You should also choose the words that are been more searched and have fewer competitors on the search engines.
It is called keyword research. It will facilitate getting more viewers from the search engines means you will get more organic traffic.
Utilize these searched keywords in your domain, headings, descriptions, and contents...that will help your business website in ranking high.
2 Select a short name
Short and sweet names are easy to remember. Try to select one or two words or a maximum of three words domain name. Lengthy domains are not been searched frequently and are not been remembered by your customers.
3 Select a catchy name.
A unique or catchy name related to your business can boost your business. Remember the name should be easy to pronounce and spell.
4 Select a brandable name
Branding is important to survive longer in business and generate more customers through word of mouth.
Choosing the best domain name is a good start for establishing your business website.
How to choose a website hosting?
Web hosting is to safely store your files and access your website on the internet.
A lot of hosting service providers may confuse you in choosing to host your website.
To select a hosting service you should know
1 What is the purpose of your business website?
Think before choosing a hosting service provider for the aim of your website.
Do you want a website for just an online presence?
Do you want to sell a few products or more products?
Do you want to sell a service?
Do you want to get good leads?
For online presence, to get leads, to sell a few products or services shared hosting is the best and most economical.
For selling more products or establishing an online store you need a cloud or dedicated hosting service provider.
Know more
2 Choose a reliable hosting service provider.
Many reseller hosting service providers may offer you a very low price but they may not provide 24/7 support services. Hence always try to choose a reliable hosting service provider.
3 Check the subscription period
You should know the period for which your subscription is valid. Sometimes it happens that they say for one month but it may be for 28 days just like mobile validity.
4 Know the refund policy
It may happen that you or your customers may not be happy with the site speed or some other problems in accessing your website.
In that case, you may want to switch to another hosting service provider hence you should know about the refund policy of your hosting service provider.
5 Know the upgrade option
At the time of selecting a hosting, you may be having a small business or your aim may be just to have an online presence but later on, you want to expand your business or due to increased traffic on your website you want to upgrade your hosting services.
You should choose a reliable hosting service provider that provides 24/7 support with an upgrade option and has a refund policy.
Step 2 Install CMS
CMS is a content management system that facilitates the addition of text, images, and videos to make your website informative and attractive.
The best part of this system is you don't need the knowledge of coding.
WordPress is one of the best CMS although you can go for Drupal. Almost all hosting gives the option of one-click installation of WordPress.
You have to sign up with WordPress with your email address and add the domain name you have purchased.
If you want to create an eCommerce website you have to add a WooCommerce plugin and your website is ready for adding content.
Step 3 Set up your Website
For setting up your website select an attractive theme. You can choose from the free themes or you can buy and download a theme of your choice.
Remember your theme should be SEO-friendly.
Create your home page, about you page, contact page, and products/services pages and if you want you can add some blog pages and publish them.
Your business website is ready to generate online business in just 3 simple steps.
If you don't want to invest in your business website you can make it free of cost.
Click here to know the ways
You can also contact us for creating your business website. We create business websites at very nominal charges.
No comments:
Post a Comment