After the pandemic blast style of doing business is changing, probably your customers are afraid to move out and visit your shop and you don't want to lose customers and wanted to increase your business too.
The best way is to make your business online & through home delivery & supplies you can prevent the crowd at your store with the added advantage of reducing the number of staff.
I understand during this crucial time you don't want to invest or do expenses for making an online store.
Here I'm going to tell you different ways to make your business website step by step without any investment or knowledge of website developers.
1 Google my Business
Google business is helping customers in their searches to get exact answers to what the viewer is searching for.
Hence they provide a free platform for small businessmen & shop owners to show their presence online.
To make you're an accessible business website
1 Sign up to Google.
2 Sign up to Google My Business
3 Type your business name.
If you are starting a new business give a catchy name that is easy to remember and related to your type of business.
For example,
you want to start a florist business name Buckey Corner or something like that.
This name is your sub-domain it will look like yourname.business.site hosted by Google.
you can also purchase a domain from Google.
4 Choose the category
Select a category of your business for example grocery, barber, restaurant...
5 Add a location
This location will be added to Google Maps and Google searches.
Whenever a person searches barber Google help him by showing nearby barbershops.
If you don't want customers to visit your location you can deny adding a location although I suggest adding the location which makes you a verified, certified & serious businessman.
6 Select the city or country where you want to provide your services.
7 Select Region where your business is established.
8 Add your contact number.
a) Facilitate your customers by adding your phone/mobile number.
b) For the website choose the option to "get a free website based on your info".
9 Finish
With this button, your website will be listed on Google making your presence online.
You will be able to manage your website on Google by
a) Promoting your business by posting & uploading photos.
b) Track by analytics to understand your customer's views and visits to your site
c) Respond to customers' reviews.
10 Varify
Your business address by providing a complete address by which your customer can reach you by address, through Google Maps or by sending mail to you.
Now you will reach your business website dashboard where you have to manage your site.
1 Update Bussiness hours
2 Add a brief description of your business
3 Add a logo to give identity and beautify your website
You can create a free logo on Canva.
4 Update your Website
a) Choose a theme for your website from the given free themes
b) Edit the information if any changes you want to do.
c) Add photos of your business unit, with your client/customers, the visual story of your business attracts more customers.
d) Add offers with photographs you attract more customer
e) Create a post with an attractive image and a brief description of the post.
Keep on posting regularly at least once a week which will increase your ranking as compared to your business competitors.
f) Congrats!!! your Website is ready.
You can share your website or any of your posts on social media like Facebook or Twitter to gain more publicity for your business.
How to monetize your website on Google my business?
1 Selling your own Products Online from your website
2 By advertising products with which you are affiliated through your post/offers.
3 You can also contact your local dealer to advertise his product or establishment on your website as a post on a contract basis.
Read more
2 WordPress
On the WordPress platform, you can make a free website, although the paid version is also available.
The following are the steps to make a free website on WordPress.com
1 Sign up for WordPress
2 Start to create your site
3 Give your site an address
This may be the name of your shop/business, check availability, and you will get a subdomain like yourname.wordpress.com
If not available free subdomain search for a similar name or related name which is easy to remember and is been searched on the internet.
4 Pick a plan
WordPress will show you different paid plans to choose but you can choose a free plan.
5 Your site is been created
You will reach the dashboard where you can manage your site by
a) Editing home page
b) Adding more pages on your site like the contact page, info about your business page
c) Customize your theme by changing the font style, colour, background colour, layout...
d) You can also change the theme by choosing from other given free themes.
How to monetize your website on WordPress?
1 On your free website, you can't monetize by any advertising network like Google Adsense but you can display advertising banners of the products of which you are an affiliate.
2 You can also sell direct your own products online from your website.
Read more
3 FACEBOOK PAGE
Facebook page also acts as your free website provided you use it properly.
You can also monetize your Facebook page.
Know more on
SUM UP
Creating a free business website is easy, you can create one on every platform which is free to create a website apart from the above three I have mentioned.
Link all with each other to increase your viewers online.
Post regularly to make an impact on your viewers/customers
I would also clear a few things before you start making an accessible business website
1 Regular effort is required to get more viewers and online sales since millions of websites are on the internet with thousands of your competitor's websites.
2 A free website is free till the platform is in operation, remember Google+ is been closed, Google my business may close anytime then all your efforts will go in vain.
Hence I suggest making your business website with paid Hosting Plan.
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