For any business, marketers, landing pages are crucial for building brand awareness, creating trust with new visitors, developing an email list and increasing sales.
You need landing pages for all your campaigns from time to time to single out specific products, services, and offers and give users any information.
This allows them to make well-rounded, informed buying decisions they’re proud of.
Creating a landing page that converts isn’t challenging, but it does take some research.
You need to understand your target audience and what you want to give them an offer which they can’t refuse.
You want those viewers should take action once they land on your landing page hence making it as easy and compelling as possible for them to convert.
But first, you need to know the crucial elements to get the maximum results for your landing pages.
7 components for creating high-converting landing pages
Headline
Your headline is the first thing people see to decide whether they’re interested in knowing more.
Your headlines should be clear, relevant, and urgent to help visitors solve a problem.
It needs to understand your readers well enough to grab their attention and persuade them to engage further.
The most common headlines include:
How-to:
Users know from this title that they’ll go through a step-by-step process on how to do something. Since many people search online for solutions, these headlines work well.
Questions:
Headlines with questions appeal to a specific audience who have a question in their mind and it works great for segmented campaigns.
To the point:
For users who don’t care for frilly language or beating around the bush, headlines that get straight to the point work well.
Numbers:
When users see a numbered or statistical headline, they can visualize the different ways they’ll learn, which intrigues them enough to prolong their engagement.
If you have trouble coming up with optimized headlines, use a headline analyzer tool. It gives you feedback regarding what will work for your title so you can adjust it to match SEO requirements and entice your audience.
Subheads
Without subheadings, your landing page doesn't give enough information to make viewers interested and involved in your page.
Website visitors don’t want to browse a website without any brief description. So, subheadings are a must.
Your subheadlines engage the viewers of your landing page and make them feel confident enough to take action, such as joining your email list or buying your product.
Your subheads should break up information so it’s organized and relevant.
Use your subheads to go into detail about your offer and why your customers should invest in it. Give them a taste of what you’re about to tell them so they feel intrigued and continue browsing.
Visuals
An image speaks more than thousands of words.
Most online users love to see a mix of visual content that adds flair to the campaign and makes it fun to engage with.
Recent studies show that users can recall 65% of visual content for as long as three days after seeing it.
Your marketing messages have a better chance of converting with mixed media because it stays on users’ minds.
Use images relevant to your marketing campaign and closer to your goal.
If you’re selling an email marketing service, it doesn’t make sense to include stock photographs of a landscape.
Take advantage of images, videos, graphics, infographics, and more to enhance your campaign and increase conversions.
Videos perform well with campaigns because they’re versatile and offer users a unique experience.
Additionally, including video content on your landing page can increase conversions by as much as 80%!
Here I would like to add that a clean, simple design without a bunch of visual junk and plenty of white space keeps people trend for your call to action.
CTA
The Call to action(CTA) is what you want your viewers to do on your page and it should be clearly explained as Shop Now, Buy Now, Add to chart, Sign Up, Try It, Contact Us, See our Video...
You can’t have a high-converting landing page without an optimized call-to-action.
CTAs exist to grab users’ attention and entice them to click through to your offer.
If you don't get a response from visitors as per your need for action, then there is a need to change the language of the CTA button.
A CTA needs to speak to your target audience using relevant keywords and action verbs.
Compelling copy takes your offer to the next level and makes users feel like they have to click that button.
Using the same “Submit” button is monotonous and makes you the same as your competitors.
Relate your CTA copy back to your offer. For example, let’s say your offer is a free ebook about how to start a blog. Instead of your CTA button saying “Submit,” it could instead say “Get My Free Ebook!”
That way, users know what clicking your CTA will do and it’ll encourage them to act.
Don't distract them with lots of requests. The best landing pages with higher conversion rates contain only one CTA.
The more choices you offer, the viewers are more confused and can't take decisions.
Use contrasting colours that don’t clash together.
Refer to your style guide and use your brand’s colour palette to ensure you use consistent branding.
The text colour and background colour should work well together so they’re easy to consume and don’t frustrate users.
On this landing page, the use of contrasting colours makes it easy to read the offers and click through.
Offer
An offer is what you give to your viewers in exchange for getting them to do what you want.
As per the traditional way, it may be a gift, free coupon or discounts but you can also pass on some free trials, a free sample of a product or a free Ebook to download.
Attributes
Your landing page is just like a showcase which creates interest of the viewers to purchase the products or the service. Display your 2-3 very important products/services with a brief knowledge and a call to action button.
References
Lastly but not least two to three recommendations or quotes from your users about your products/services can show the site visitors that someone else also has derived value from what you are offering.
Finally, you are ready to create a landing page
Creating a converting landing page doesn’t have to be a hassle. It may seem like a daunting task, but landing pages are simple to create if you know what elements to include.
Components like headings, subheadings, visuals, and CTAs work to improve your marketing message and turn visitors into customers.
Know About
HOW TO CREATE A FREE LANDING PAGE?
I suggest three options for creating free high-converting landing pages
1 WordPress
To create a free landing page follow the following steps
a) Sign up to wordpress.com
b) Start creating your site
c) Select a domain name for your site from the free available names
d) Choose a free plan
e) Your site is created by WordPress
f) Setup your site as per your own choice
g) Give a name to your site (you can avoid this if you don't want to promote your own brand)
h) Customize your site by adding a logo, and tagline for your site( not optional)
i) In menus, I suggest removing the menu as it is your landing page and you will not want your viewers to distract by going on other pages apart from the call to action button.
j) Edit your homepage as your landing page.
Now you are ready with a free high-converting landing page. You can design as many pages as you want to create a campaign for marketing your products/services and other promotions.
2 LeadLeap
Lead Leap provides you with a free landing page builder tool. You can make a Squeeze page, Review page, Opt-in page, or almost any landing page you can think of. Fully Hosted.
It comes with a well-acclaimed real-visitor tracking system.
Along with landing page builder Lead Leap also provide free tools to build your business
1 List building system (Autoresponder)
2 Pop-Up Generator
3 Link Tractor and Rotator
Lead Leap also helps you to grow your leads by free traffic.
3 Groove Pages
Get Groove pages which are now free and are a better way to create landing pages Build sales funnel and sell your digital products online
Groove funnel provides all the tools you need to sell products and services online.
Enjoy Marketing
Enjoy Earning Online
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